One thing that most observers agree on when it comes to Tiger Woods is that the world’s No. 1 golfer will survive the devastating implications of the publicity brought upon him concerning alleged affairs with more than a dozen woman and Tiger will come back stronger than ever. While some sponsors have packed their bags and said good riddance to handing out millions to Tiger Woods, the smart ones like Nike, Gillette and the Swiss watchmaker Tag Heuer are taking a more cautious attitude and apparently will try to ride out the storm, according to media reports. It is probably a wise move because those who stick around now will be have greater leverage with Tiger Woods than those who have abandoned him during his turmoils and self-imposed “indefinite” exile from the game. When he returns (and he will return, you can bet on that) odds are he will be even more popular than he has been, if that is indeed possible. The smart money is for sponsors to stick with Tiger Woods and wait until he returns.
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